Strategic Marketing (Record no. 10166)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00323nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070682603 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 519.5 |
| Item number | CRA/ST |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cravens,David W |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Tata McGraw Hill |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 725p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy,Nigel F |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | KUFOS Central Library | KUFOS Central Library | General Stacks | 23/07/2016 | 519.5 CRA/ST | 10745 | Books |