Study of consumer perception on brand awareness and brand loyalty for the classic brand (Record no. 25163)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00371nam a22001217a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | ABI/CO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Abins K A |
| 245 ## - TITLE STATEMENT | |
| Title | Study of consumer perception on brand awareness and brand loyalty for the classic brand |
| 250 ## - EDITION STATEMENT | |
| Edition statement | MBA project report |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Panangad |
| Name of publisher | School of Mangement and Entrepreneurship, KUFOS |
| Year of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 55p |
| Other physical details | HB |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Project Report |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|
| Reference | KUFOS Central Library | KUFOS Central Library | Reference | 09/10/2017 | 658 ABI/CO | PR1 | Project Report | SME 2012-21-01 |