Modern marketing research : concepts, methods, and cases (Record no. 27655)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00386nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781133191025 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | FEI/MO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Feinberg, Fred M. |
| -- | Thomas C. Kinnear |
| -- | James R. Taylor |
| 245 ## - TITLE STATEMENT | |
| Title | Modern marketing research : concepts, methods, and cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia ; United Kingdom |
| Name of publisher | Cengage Learning |
| Year of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 689p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | SME Library | SME Library | General Stacks | 04/05/2019 | 658.83 FEI/MO | 19269 | Books |