Brand Meaning Management (Record no. 28370)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00381nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781784419325 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 15486435 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAC/BR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Macinnis, Deborah J, Ed. |
| -- | Park, C Whan, Ed. |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Meaning Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | United Kingdom |
| Name of publisher | Emerald |
| Year of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 305 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Review of Marketing Research Volume 12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | KUFOS Central Library | KUFOS Central Library | General Stacks | 24/09/2020 | 658.8 MAC/BR | 20899 | Books |