Brand Failures :Truth about the 100 biggest branding mistakes of all time (Record no. 3482)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00308nam a22001217a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749462994 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | HAI/BR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Haig,Matt |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Failures :Truth about the 100 biggest branding mistakes of all time |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Koganpage |
| Year of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 242p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | SME Library | SME Library | General Stacks | 25/05/2016 | From KUFOS Central Library | 395.00 | 658 HAI/BR | 14155 | Books |