Marketing Strategies:Contemporary Approach (Record no. 3541)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00327nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131763377 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAN/MA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ranchhod,Ashok |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Strategies:Contemporary Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Name of publisher | Pearson |
| Year of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 416p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gurau,Calin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | SME Library | SME Library | General Stacks | 25/05/2016 | From KUFOS Central Library | 625.00 | 658.8 RAN/MA | 14843 | Books |