Advertising and Promotions : Integated Brand Approach (Record no. 3684)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00423nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131517383 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | SEM/AD |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Semenik,Richard J |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotions : Integated Brand Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Andover |
| Name of publisher | Cengage Learning |
| Year of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 710p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen,Chris T |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn,Thomas |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kaufmann,Hans Rudiger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | SME Library | SME Library | General Stacks | 26/05/2016 | KUFOS Central Library | 659.1 SEM/AD | 12589 | Books |