Integrated Marketing Communication in Advertising and Promotion (Record no. 4498)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00315nam a22001217a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131516522 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHI/IN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Shimp,Terence A |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Marketing Communication in Advertising and Promotion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Andover |
| Name of publisher | Cengage Learning |
| Year of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 666p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | SME Library | SME Library | General Stacks | 01/06/2016 | 658.8 SHI/IN | 12638 | Books |