Complete Marketer : 60 Essential Concepts for Marketing Excellence (Record no. 4559)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00339nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749466763 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAL/CO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Malcolm McDonald |
| 245 ## - TITLE STATEMENT | |
| Title | Complete Marketer : 60 Essential Concepts for Marketing Excellence |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Koganpage |
| Year of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 322p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mike Meldrum |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | SME Library | SME Library | General Stacks | 10/12/2019 | From KUFOS Central Library | 1295.00 | 658.8 MAL/CO | 14176 | Books |