Marketing Strategy and Competitive Positioning (Record no. 4778)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00367nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131727997 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HOO/MA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hooley,Graham |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Strategy and Competitive Positioning |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson |
| Year of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 614p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pierc,Nigel F |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nicoulaud,Brigitte |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | SME Library | SME Library | General Stacks | 03/06/2016 | 658.8 HOO/MA | 15677 | Books |