Brand failures:Truth about the 100 Biggest branding Mistakes of All Time
Edition statement:2 Published by : Kogan Page (London) Physical details: 242p. ISBN:9780749462994. Year: 2011| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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SME Library General Stacks | Non-fiction | 658.827 MAT/BR (Browse shelf(Opens below)) | Available | 14156 |
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| 658.82 RAD/SA Sales Promotion | 658.82 VER/AG Agri-Business and Finance Management | 658.827 GUP/BR Brand Management | 658.827 MAT/BR Brand failures:Truth about the 100 Biggest branding Mistakes of All Time | 658.827 SIN/PE Perception of Brand Management | 658.827 SRI/FU The future of branding / | 658.827 THO/PH Philosophy of Branding:Great Philosophers Think Brands |
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