TY  - BOOK
AU  - Hutcheson,Graeme
AU  - Moutinho,Luiz
TI  - Statistical modeling for management
SN  - 0761970118 (hbk.)
U1  - 519.5 
PY  - 2008///
CY  - London, Los Angeles
PB  - SAGE
KW  - Marketing
ER  -