TY  - BOOK
AU  - Rosenbloom, Bert
TI  - Marketing channels : a management view
SN  - 9780538477604
U1  - 658.84 
PY  - 2013///
CY  - Ohio
PB  - South-Western
N2  - 	
"Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry
ER  -