TY  - BOOK
AU  - Valarie A Zeithaml
AU  - Mary Jo Bitner ,Dwayne D Gremler, Ajay Pandit
TI  - Service Marketing; Integrating Custmer Focus Across Firm
SN  - 978-93-5316-077-7
U1  - 658.8 
PY  - 2019///
CY  - Chennai
PB  - McGraw Hill
ER  -