TY  - BOOK
AU  - Hooley,Graham
AU  - Pierc,Nigel F
AU  - Nicoulaud,Brigitte
TI  - Marketing Strategy and Competitive Positioning
SN  - 9788131727997
U1  - 658.8 
PY  - 2012///
CY  - Noida
PB  - Pearson
ER  -