TY - BOOK AU - Reidenbach,R.Eric AU - Pitts,Robert E. TI - Bank marketing SN - 0835904083 U1 - 332.1/068/8 PY - 1986/// CY - Englewood Cliffs, N.J. PB - Prentice-Hall KW - Bank marketing N1 - "A Reston book." ER -