TY  - BOOK
AU  - Cundiff,Edward W
AU  - Still,Richard R
AU  - Govoni,Norman A P
TI  - Fundamentals of Modern Marketing
SN  - 0876921586
U1  - 658.8 
PY  - 1980///
CY  - New Delhi
PB  - Prentice hall Of India
ER  -