TY  - BOOK
AU  - Semenik,Richard J
AU  - Allen,Chris T
AU  - O'Guinn,Thomas
AU  - Kaufmann,Hans Rudiger
TI  - Advertising and Promotions : Integated Brand Approach
SN  - 9788131517383
U1  - 659.1 
PY  - 2012///
CY  - Andover
PB  - Cengage Learning
ER  -