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The complete marketer : by McDonald, Malcolm. Publication: . x, 322 pages :b illustrations ; , Includes index. Availability: Items available: SME Library (1),

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Marketing accountability : by McDonald, Malcolm. Publication: London : Kogan Page, 2011 . viii, 293 p. : Date: 2011 Availability: Items available: SME Library (1), SME Library (1),

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