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Marketing by Etzel,Michael J Publication: New Delhi Tata McGraw Hill Education 2010 . 880p. Date: 2010 Availability: Items available: SME Library (1),

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Fundamentals of Marketing by Stanton,William J Publication: Tokyo McGraw Hill 1978 . 636p. Date: 1978 Availability: Items available: KUFOS Central Library (1),

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