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Marketing Planning and Competitive Strategy by Kelley,Eugene J Publication: New Delhi Prentice Hall 1972 . 132p. Date: 1972 Availability: Items available: KUFOS Central Library (2),

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Pricing Decisions and Marketing Policy by Palda,Kristian S Publication: New Delhi Prentice hall 1971 . 116p. Date: 1971 Availability: Items available: KUFOS Central Library (1),

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Organizational Buying Behavior by Webster,Frederick E Publication: New Delhi Prentice Hall 1972 . 132p. Date: 1972 Availability: Items available: KUFOS Central Library (1),

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Product,Ploicy and Strategy by Luck,David J Publication: New Delhi Prentice Hall of India 1972 . 118p. Date: 1972 Availability: Items available: KUFOS Central Library (1),

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Marketing Management and the Behavioral Environment by Bliss,Perry Publication: New Delhi Prentice Hall of India 1970 . 132p. Date: 1970 Availability: Items available: KUFOS Central Library (1),

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