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Campaigns that shook the world :Evolution of public relation by Rogers, Danny, Publication: . xii, 218 p. Availability: Items available: SME Library (1),

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Paid attention :Innovative advertising for a digital world by Yakob, Faris. Publication: . xv, 200 pages ; Availability: Items available: SME Library (1),

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The future of branding / by Srivastava, Rajendra K., Publication: los angeles sage 2016 . pages cm Date: 2016 Availability: Items available: SME Library (1),

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Profitable customer engagement : by Kumar, V., Publication: Los Angels sage 2013 . xxii, 311 pages : Date: 2013 Availability: Items available: SME Library (1),

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