Marketing channels : a management view
Rosenbloom, Bert
Marketing channels : a management view - 8 - Ohio South-Western 2013 - 660p.
"Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.
9780538477604
658.84 / ROS/MA
Marketing channels : a management view - 8 - Ohio South-Western 2013 - 660p.
"Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.
9780538477604
658.84 / ROS/MA