Marketing channels : a management view (Record no. 27628)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00728nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780538477604 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | ROS/MA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rosenbloom, Bert |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing channels : a management view |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Ohio |
| Name of publisher | South-Western |
| Year of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 660p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>"Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | SME Library | SME Library | General Stacks | 04/05/2019 | 658.84 ROS/MA | 19264 | Books |