Marketing for entrepreneurs
Crane, Frederick G.
Marketing for entrepreneurs - Second Edition. - Los Angels SAGE 2013 - xiii, 245 pages : illustrations ;
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
9781452230047 (pbk. : alk. paper)
Marketing
Small business marketing.
658.8 / CRA/MA
Marketing for entrepreneurs - Second Edition. - Los Angels SAGE 2013 - xiii, 245 pages : illustrations ;
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
9781452230047 (pbk. : alk. paper)
Marketing
Small business marketing.
658.8 / CRA/MA