Marketing for entrepreneurs (Record no. 4069)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00964cam a2200169 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781452230047 (pbk. : alk. paper) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CRA/MA |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Crane, Frederick G. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing for entrepreneurs |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angels |
| Name of publisher | SAGE |
| Year of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii, 245 pages : |
| Other physical details | illustrations ; |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Small business marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | SME Library | SME Library | General Stacks | 10/12/2019 | From KUFOS Central Library | 658.8 CRA/MA | 15542 | Books |