Marketing accountability : (Record no. 4128)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00432cam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749462635 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749463359 (ebook) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80072 |
| Item number | MCD/MA |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McDonald, Malcolm. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing accountability : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Kogan Page, |
| Year of publication | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii, 293 p. : |
| Other physical details | col. ill. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mouncey, Peter. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | SME Library | SME Library | General Stacks | 10/12/2019 | From KUFOS Central Library | 495.00 | 658.8 MCD/MA | 14323 | Books | ||
| Non-fiction | SME Library | SME Library | General Stacks | 04/06/2016 | 658.80072 MCD/MA | 14324 | Books |