Service Marketing; Integrating Custmer Focus Across Firm
Additional authors:
Mary Jo Bitner ,Dwayne D Gremler, Ajay Pandit
Edition statement:7
Published by :
McGraw Hill
(Chennai)
Physical details: 582 xxix
ISBN:978-93-5316-077-7.
Year: 2019
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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SME Library General Stacks | Non-fiction | 658.8 ZEI/SE (Browse shelf(Opens below)) | Available | FFM2 | |
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SME Library General Stacks | Non-fiction | 658.8 ZEI/SE (Browse shelf(Opens below)) | Available | FFM3 | |
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SME Library General Stacks | Non-fiction | 658.8 ZEI/SE (Browse shelf(Opens below)) | Checked out | 19/06/2024 | FFM1 |
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| 658.8 YAD/ST Strategies of Marketing Management | 658.8 ZEI/SE Service Marketing; Integrating Custmer Focus Across Firm | 658.8 ZEI/SE Service Marketing; Integrating Custmer Focus Across Firm | 658.8 ZEI/SE Service Marketing; Integrating Custmer Focus Across Firm | 658.80072 MCD/MA Marketing accountability : | 658.80072 WIN/MA Marketing Analytics: data Driven Techniques with Microsoft Excel | 658.804 BRE/BU Business-to-business marketing |
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