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Profitable customer engagement :

by Kumar, V., Published by : sage (Los Angels) Physical details: xxii, 311 pages : illustrations ; ISBN:9788132113409 (hardback : alk. paper).

Subject(s): Customer relations | Branding (Marketing) | Profit.

Year: 2013

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	SME Library General Stacks	Non-fiction	658.8/12 KUM/PR (Browse shelf(Opens below))	Available		15552

List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.

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