Profitable customer engagement :
Published by : sage (Los Angels) Physical details: xxii, 311 pages : illustrations ; ISBN:9788132113409 (hardback : alk. paper). Year: 2013Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | SME Library General Stacks | Non-fiction | 658.8/12 KUM/PR (Browse shelf(Opens below)) | Available | 15552 |
List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.
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