Marketing channels : a management view

by Rosenbloom, Bert Edition statement:8 Published by : South-Western (Ohio) Physical details: 660p. ISBN:9780538477604. Year: 2013
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Item type Current library Collection Call number Status Date due Barcode
Books Books SME Library
General Stacks 		Non-fiction 658.84 ROS/MA (Browse shelf(Opens below)) Available 19264


"Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

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