Marketing for entrepreneurs
Edition statement:Second Edition. Published by : SAGE (Los Angels) Physical details: xiii, 245 pages : illustrations ; ISBN:9781452230047 (pbk. : alk. paper). Year: 2013Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | SME Library General Stacks | Non-fiction | 658.8 CRA/MA (Browse shelf(Opens below)) | Available | 15542 |
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
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