Marketing for entrepreneurs

by Crane, Frederick G. Edition statement:Second Edition. Published by : SAGE (Los Angels) Physical details: xiii, 245 pages : illustrations ; ISBN:9781452230047 (pbk. : alk. paper).
Subject(s): Marketing | Small business marketing.
Year: 2013
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Item type Current library Collection Call number Status Date due Barcode
Books Books SME Library
General Stacks 		Non-fiction 658.8 CRA/MA (Browse shelf(Opens below)) Available 15542

Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.

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